Growing any business requires an effective marketing program that gets results. The marketing plan is the foundation of your business and consists of product; planning; strategies; and cost. Transit Branding will not create hundreds of pages of plan detail on colorful stationery, but rather a practical action plan to help you get things done.
Marketing plans consist of:
Planning on a weekly, monthly, quarterly, semi-annual, and annual basis the stratieges, products, and outreach to be performed and the budget that will accompany it.
Tools of the Trade
Handouts, graphics, web presence, and advertising products for disbursement and placement in front of an identified audience. Key tools used to increase awareness and improve image.
Targeting is the selection of the customers you wish to service. The targeting strategy is largely defined by: age, gender, geography, socio-economic grouping, or any other combination of demographics. Generally it is studied and mapped through lists and reports containing demographic information that may have an effect on the marketing of key products or services.
It is important not to confuse social marketing with commercial marketing. Social Marketing is intended to change long-term perception and behavioral patterns in target populations. Customer engagement can be achieved through the benefits of doing what is socially responsible such as: environmental awareness, health and safety, security, congestion relief, reduced fuel consumption, etc, all with a focus on "social good.
A useful tool to providing insight to many aspects of the industry. Survey development is essential to successful operation and marketing of products or services. Surveys can be targeted at numerous things such as: demographics, needs, concerns, infrastructure, and even smart growth.