Glenwood Springs, Colorado is a beautiful small city attracting visitors from around the world to its famous Glenwood Hot Springs, Iron Mountain Hot Springs, Hanging Lake and the mighty Colorado River. This year-round travel destination is proud of its abundant water sports and rich red mountains characteristic of the Roaring Fork Valley. Studio Six was hired to develop a transit brand and fleet that is unique to Glenwood and one that represents the unique attributes of its iconic natural wonders.
CELEBRATING
\\ Visual Identity Design
\\ Behind the scenes
BEHIND
THE SCENES
Effective transit branding is a team effort and countless hours behind the scenes designing, refining, planning and installing. At Studio Six, on average we design 10-20 conceptual fleet brands prior to selecting the top three which will then be presented to the client team. Once the brand has been selected, the project shifts into production and we refine the design by analyzing the bus schematics and carefully prepare the final artwork for all four sides of the vehicle. After this extensive file preparation phase, the color proofing and fabrication coordination begins. Expert fabrication management and vehicle wrapping bring the system to life through a seamless execution and application process.
\\ Fleet, tagline
DESIGNING
YOUR ICONIC
SYSTEM
Fleet design is the most important element of any transit brand and directly impacts the image and perception of your transit agency. More important than your system’s logo, your rolling billboards (whether 30, 35 or 40 feet), become iconic to your community. How your system looks, what it communicates, the feeling it projects, will play a major role in how your community perceives public transportation.
\\ Glenwood fleet design
Fleet wrapping time-lapse video: All in a days work.
Color Palette
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