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SCCOG TRANSIT, COLORADO

Creating an inviting transit
marketing campaign

TRANSIT IN
SOUTHERN
COLORADO

SCCOG is the on-demand public transportation system serving communities in southern Colorado. This shuttle service is designed for people of all ages and provides rides for medical, shopping, commuting and recreation throughout the communities of Trinidad and Walsenburg with trips to Pueblo and Colorado Springs. To attract new riders, SCCOG needed a dynamic marketing campaign that would create more awareness for the system, its destinations and typical trip purposes. SCCOG hired Studio Six to develop an eye-catching, integrated campaign that included direct mail and social media.

PROJECT SCOPE
Custom Illustration, Social Media Content Development, Social Media Design, Media Buying, Direct Mail, Mail Fulfillment Coordination

Three smartphones on white background with SCCOG facebook ads
Ride SCCOG and Trinidad graphics
Woman with illustrated shopping bags to represent SCCOG Transit
SCCOG illustration showing Wine glass, plate and fork graphic with going out to eat? type
Graphic illustration showing stetoscope over heart with type overlay Need a ride to the doctor?

TRANSIT IN
SOUTHERN
COLORADO

To overcome the perception that the service is only for seniors and paratransit riders, we developed a campaign that features people of all ages using the service for diverse trip purposes including shopping, dining, commuting, recreating and going to the doctor. This colorful campaign invites Trinidad and Walsenburg residents to use the service, no matter where they’re going—to increase the health, economy and vitality of the local community.

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